“With a background in luxury wine sales, I've honed my ability to deeply understand and anticipate customer needs. This skill translates seamlessly into my copywriting, where I bring my clients' visions to life in a way that truly resonates with their audience. By crafting engaging and tailored content, I enhance customer relationships and drive impactful sales growth.”

~ Avalon

Here’s a little background on how I went from being burned out in sales to becoming the go-to Copywriter who helps you communicate your passions and grow your business.

About 10 years ago I graduated with a BS in Anthropology. That’s literally what it was called…a B.S. (Bachelors of Science, not B*ll S*it, although that’s what it ended up feeling like.) Fast forward a few years and I found myself immersed in the Sales and Marketing departments of a few very notable wineries in Northern California. Fast forward a few more years after my marriage and our move to the Central Coast of California and I found myself at another winery and this time as the “it” girl for all things- answering phones, planning wine club parties, taking orders, packing wine boxes, navigating customers- over the phone- through our deeply flawed website, hosting wine tours, working in the cafe. You name it, I did it. After becoming a mother and a move back to Northern California, I found that I had the time to pursue my true passion. Writing. Combining my experience in Sales & Marketing with my love for Writing and enter Copywriting.

Why am I telling you all of this…?

Well, being the creative person and quick thinker that I am, I was easily able to imagine myself in our customer’s shoes which is why the parties were flawless, the customers were thrilled and I became the go-to girl for all the things. But filling this role was a fast track to career burnout and I was on it.

What does this mean for you…?

Being a creative person allows me to help you fulfill your dreams, pursue your purpose, and convey your unique message to your target audience. I can write in a way that sounds like you or your brand so that everything you put out into the world is cohesive, clear, and thoughtful. I write with the goal of connection and sales in mind without making the copy sound ‘salesy’.

Who am I when I’m not writing, you ask?

When I’m not writing or working on client projects, you can find me curled up with a good book, a cup of tea, and a square of dark chocolate - when I find time for myself. Otherwise, I am chasing a toddler around our yard, going on walks, or crawling on the floor playing ‘gotcha’ with my little boy.

So, what’s next for us…?

If after reading this, you say to yourself “wow, she’s amazing, I really want to work with her” then click the button below to message me.